Crave is one of a growing number of companies that are creating business models around the acceptance of sex as a positive thing in everyone’s lives. The company’s CEO, Michael Topolovac, and his co-founder, Ti Chang, want to do this by creating high-quality sex toys that take the category beyond goofy novelty products.
One of the interesting takeaways in talking to these sex positive entrepreneurs: there are inevitably road blocks that exist for this category that don’t exist for others. For some startups, it’s funding. For others it may be finding a host, a bank, or even an advertising platform.
For Crave, it’s sales channels. They make what many would consider a beautiful piece of jewelry; but because of the Vesper’s sex-related purpose, only a limited number of retailers will carry it.
Open the video in Youtube for links to Crave.
